Anna Fisher
Customer Experience Design Consultant
Empathy
Understand people in context
Understand the needs of the business
Identify unmet needs and hidden demands
Identify pain points and opportunity areas
Clarity
Move from personas to JTBD
Validate customer insights not internal inclinations
Future state journey mapping
Cost analysis and scenario planning
Creativity
Collaborative cross functional teams
Enough research for fast feedback loops
Accessible insights to prioritise effectively
Experience frameworks & digital ecosystems
Delivery
Connected experiences that are human where they matter, digital where it counts
Cumulative measurement across the moments that matter
Hi there, I'm Anna, a brand, design and digital experience expert with extensive experience as a strategic design leader in creative agencies and executive roles across Australia and New Zealand.
As a creative thinker with a high level of commercial acumen, I have partnered with a broad range of brands and businesses using the methodologies of customer experience and design thinking to develop and deliver engaging brand strategies, identities, communications, products and experiences that connect with the hearts, minds and wallets of consumers.
With a strong belief that effective design thinking is about empathising and understanding customers in context in order to align their unmet needs to business and brand objectives, I am able to lead and direct multidisciplinary teams to design and deliver customer experiences that are useful, beautiful and deliver business results.
