Case Study
Digital Design
Creating connected customer experiences that are human where it matters, digital where it counts.
Technology has empowered customers to be in control of their experience at anytime, anywhere, on any device.
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Today, customers are constantly connected and no longer compare a brand through differentiation from competitors, but judge it by how customised and useful it is for them and against the last digital experience they had on their mobile.
Customers expect faster response times, easier automated processes, the ability to self serve and more personalised and customised interactions when engaging with Companies that hold their data.
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​Staff are also looking for streamlined digital experiences, to not only enable them to provide enhanced customer service, but also automate tasks and stay connected and engaged with colleagues in hybrid and remote ways of working.
In a post covid world, businesses need to harness the power of digital acceleration to build resilience in the face of ongoing transformation and disruption, designing and delivering staff and customer experiences that are digital where it matters, human where it counts.
Using a human centred design approach, I have led design teams to design, develop and deliver user centred digital experiences for both staff and customers that create connected, frictionless and engaging experiences across the customer journey.
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Designing useful and beautiful digital experiences for clients such as:
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Air New Zealand
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ASB
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DairyNZ
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GoSee
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KidsCan
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Medenterprises
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NZIA
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Sotheby's Real Estate
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Spark
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Tataki Auckland Unlimited
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Tourism New Zealand