Case Study
Agency Growth
Agency strategy and leadership to ensure that culture and creativity drive commercial results
Research shows that organisations that focus on performance and wellbeing are more sustainable, successful and deliver better financial results.
As a senior leader in market leading creative agencies, I have developed and implemented strategic business frameworks, tools and processes based on a simple formula: when we focus on our culture and our creativity, profitability grows.
With a just do it mentality to breaking down barriers, a high level of business acumen matched with a strong blend of IQ and EQ, it has been my ability to motivate, mentor and inspire the team alongside building trusted long term client relationships that have delivered significant growth for the following creative businesses:
AGENCY LEADERSHIP ROLES
General Manager of DNA Design Auckland, responsible for the operational and strategic management of the business unit, managing client reputation and outcomes through mentoring and growing the team capability and competency to improve the quality of CX, UX and UI projects, processes and business unit targets.
General Manager of Re Brand Consultancy, creating and implementing strategic frameworks and design thinking for clients; enhancing agency processes and efficiencies; developing high performance multidisciplinary teams and cultures. Working alongside the SLT to deliver a 40% increase in new business, growing the team from 22 to 65 and an 139% increase in revenue during my tenure.
Establishment of the business, financial and resource model for Yes Agency, the internal creative agency at Optus, delivering significant additional revenue into Re Brand Consultancy and the M&C Saatchi Group.
Company Director of Designworks, NZ's largest and most successful branding & design agency, responsible for the leadership of team and culture, operational efficiencies, service reputation and growth of the client portfolio and financial performance.
